Guidecraft

About

Guidecraft is an American maker of educational toys and classroom furniture, founded in 1966 by Fred Fein, who began building wooden toys in a New York workshop. The company's current output, as presented on its own site, is learning furniture (tables, chairs, lofts, cots, lockers, storage, rugs, outdoor and dramatic-play ranges, including licensed Martha Stewart Living and Learning lines) alongside educational toys such as block play, magnetic, STEM and sensory sets. Its products are sold direct to consumers through its own storefront and to schools, daycares and designers through a business …