About
This Way is a French board game design and publishing studio run by two brothers, Samson F. Perret and Hugo Freyermuth, whose first game I C E was successfully crowdfunded on Kickstarter in 2021. The studio describes itself as building a rich, immersive universe around innovation, high production quality and ethical sourcing, and has followed I C E with FOUNDERS, the I C E Second Edition and the arctic-themed ARCTICA. Head of Development Remi Mathieu (formerly of IELLO, designer of Ancient Knowledge) develops games in-house and oversees the sourcing and development of new external designers an…
Activity
- Country of Origin
- France
- Latest Game
- ARCTICA
- Latest Year
- 2026
- Games listed
- 9
Exhibitions
Official directories that list this publisher as an exhibitor. A listing does not confirm physical attendance.
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Festival International des Jeux Cannes
2026Listed exhibitor as THIS WAY
Location: 08.07
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Gen Con Indy
2026Listed exhibitor as This Way
Location: Exhibit Hall · Booth 3038
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SPIEL Essen
2026Listed exhibitor
Location: 3J300
Published Games(9)
| Game Name |
|---|
| Arctica |
| Founders |
| I C E |
| I C E: Collector |
| I C E: Companion Set |
| I C E: Edifices & Guilds |
| I C E: Ics Sailboat Promo Tile |
| I C E: Relics |
| I C E: Second Edition |