Basic Fun, Inc.

About

Basic Fun! is a global designer and marketer of classic children's entertainment products whose portfolio is sold by leading retailers and distributors in over 60 countries. Its board game output centres on the Fisher Price Classics and Mini Classics lines of simplified editions of family and party standards, alongside licensed and owned toy brands including Care Bears, Tonka, Lite Brite, K'NEX, Lincoln Logs, Tinker Toys, Playhut, Uncle Milton, Mash'ems, Littlest Pet Shop, View-Master, My Little Pony and Stretch Armstrong, plus the Arcade1UP home arcade hardware brand. The company holds licens…